The Perricone MD Born Seekers Campaign features 20 women who are ‘Born Seekers’, finding breakthroughs in science that impact lives for good. We’re very proud to have our very own Scientist and Founder, Dr Yael Joffe, featured alongside these incredible women.

Dr Joffe has spent much of her career becoming an internationally-recognized expert in the rapidly-emerging field of Nutrigenomics and Nutrigenetics. The campaign celebrates trailblazers in science and innovation, who have pushed boundaries, making ground-breaking research findings. The recognition is in line with 3X4 Genetics’ vision of creating a comprehensive genetic test, combining genetic science, evidence-based nutrition and user-friendly technology to drive real change and improve people’s lives.

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