Dr. Yael Joffe has spent 18 years working locally and internationally in genetics and nutrigenomics, building tests, doing research, and educating practitioners and students.

Yael’s vision has always been to create a comprehensive genetic test, combining genetic science, evidence-based nutrition and user-friendly technology.  Complex data translated into personalised simple answers – driving real change in a clinical context.


Jason Haddock has over 20 years of experience in the technology industry and has worked with the latest emerging technologies.

Jason’s vision is to see a world where everybody has access to the information they need to make better decisions, so that each of us can live to our full potential. Our own genetic code is the ultimate data set to unlock this potential.

At 3X4, Jason helps to combine the worlds of data science, animation and technology to take complex DNA data and turn this into intuitive info graphics.